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The 2023 Reside-motion Barbie movie spurred a cultural fad, pushed by Mattel's marketing and advertising partnerships and organic and natural written content. What ought to Mattel's executives do following with their most useful franchise? And may they prolong their brand name approach for Barbie to other toy models? CASE https://marcojerok.onesmablog.com/hbr-case-study-analysis-for-dummies-77171787

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