Impacts track how many times your article turns up in feeds, while reach counts the number of unique audiences. For example, if your article has 1,000 impacts yet a reach of 400, it means some viewers saw it more than once [3] [2] While Reach represents the number of distinct https://work-from-home-social-med75162.collectblogs.com/80083400/reach-vs-impressions-why-they-matter-by-system