The PESTEL analysis discussed Formerly checked out the macro environmental factors influencing company, although not the microenvironmental variables. Among the list of microenvironmental variables are rivals, which can be addressed by a competitor analysis. The Rivals analysis of Pepsi-Lipton Brisk appears to be within the direct and oblique opponents https://judahgbdqa.aioblogs.com/87831482/not-known-details-about-case-study-solution