The direct-to-consumer business model has completely changed the retail industry by enabling companies to forge strong, direct connections with consumers without going through conventional retail intermediaries. As the direct-to-consumer market gets more saturated, companies must use creative tactics to maintain and boost growth. Brands may use big data about consumers to learn a grea... https://www.managemarketing.com/news/brand-reputation-management-3-best-practices-nwid-596.html