By way of example, one of many best ‘angles’ You may use is to utilize misdirection; setting up with the alternative of where by a bit will eventually end. The same as BuzzFeed does with each individual clickbait headline. And the same as this example is carrying out now. See https://franciscoamwen.suomiblog.com/the-smart-trick-of-copywriting-course-that-nobody-is-discussing-44973645