"transfer from personal Web sites to weblogs and blog website aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive procedure, and from information administration programs to inbound links based upon "tagging" Web site material working with key terms (folksonomy)." https://www.fiverr.com/maharshikushwa0/create-10-manually-brand-new-web-2-0-blogs-with-login-contextual-backlinks