Advertisers use a DSP to facilitate the process of ad buying and a DMP to utilize third-party user data (brands can merge first- and third-party data to strengthen targeting capabilities). SSPs are used by publishers to sell ad space through RTB. They allow publishers to Satz their own pricing and https://socialtechnet.com/story2873347/eine-unvoreingenommene-sicht-auf-anzeigenimpressionen